Welcome to Blue Ocean Consulting

Where Technology gets down to Business

simplifying Software

A team of development and application security ninjas, client service specialists, and web strategists who excel at optimizing technology to:

  • Increase or generate new revenue
  • Improve efficiencies
  • Reduce costs

Strategic evaluation services that help you understand your needs and what areas below we need to work on to make your company what you want it to be.

At Blue Ocean Consulting our experience has allowed us to hone a direct and sequential approach to project management that gives our clients the results they want.

Each stage of our process is designed with a very specific purpose in mind, and includes measurable benchmarks to ensure we're working towards the end goal.

We think you know why or you wouldn't be on our website, but if you need reasons:

  • You need to outsource because of internal hurdles
  • You need outside expertise not found internally
  • You don't want to add fixed staff costs
  • You want to rebuild your existing website and make it better
  • You have an idea for a website that we can make happen
  • You just want to fix your current website
  • You want better business intelligence about your data
  • You want your website to be more user friendly
  • A hundred other reasons but our fingers got tired of typing
  • Who
  • What
  • Where
  • How
  • Why
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Database Driven Websites

What: A web page that grabs information from a database (the web page is connected to the database by programming) and inserts that information into the web page each time it is loaded.  If the information stored in the database changes, the web page connected to the database will also change automatically without human intervention..

Why: The power it gives you when designing and redesigning your pages or even customizing the experience for individual users and content types. You only need to design and maintain a handful of pages to deliver thousands of pages of dynamic content. It can also be made to be highly searchable and organized making your content far more accessible to the end user.

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Microsites

What:  An individual web page or a small cluster of pages which are meant to function as a discrete entity within an existing website or to complement an offline activity.  The microsite’s main landing page most likely has its own domain name or subdomain.

Why:  To market a new product or service offering.  To serve as the landing area for a pay per click (PPC) marketing campaign.  To communicate a specific message to a niche target audience.  To promote a one-time special event or contest.  To leverage a keyword group as part of a search engine optimization (SEO) program.

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Web Services

What:  An interface for a service oriented architecture (SOA), in which Web-based applications dynamically interact with other Web applications using open standards that include XML running over HTTP, UDDI and SOAP.

Why:  Any application can communicate with any application using Web Services.  They can be accessed by humans via a Web-based client interface.  Code re-use is another reason, instead of having to create a custom service for each unique requirement.  Portions of a service are simply re-used as necessary.

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Multi-Database Communication

What:  An API is a specification intended to be used as an interface by software components to communicate with each other.  An API may include specifications for routines, data structures, object classes and variables.

Why:  You can generate automatic keyword, ad text, URL, and custom reports.  You can integrate data with other databases, such as inventory systems.  You develop additional tools and applications to help you better manage accounts.

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Reporting/Business Intelligence

What:  Large amounts of information which can lead to the development of new opportunities for the organization.  This information can provide an organization with a competitive advantage in their market.

Why:  Help you understand customer behavior.  Make you aware of emerging crises.  Help streamline operations.  Reduce resources and labor costs used for the collation, analysis and distribution of vital business data.  Help develop and deliver better forecasting

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Interactive Websites

What:  A website that allows it’s visitors to communicate with it. Visitors are allowed to make actions related to the website’s content.

Why:  An interactive website gives visitors ways to participate. Web visitors expect to interact meaningfully with websites. When visitors get what they want on a website they will stay longer, return repeatedly and post links of the site elsewhere on the Internet.

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SharePoint Architecture

What:  The overall planning and implementation of SharePoint in an organization.

Why:  All organizations of any size must have a well thought out plan, input from key decision makers and buy in from all users for a successful SharePoint implementation.

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SharePoint Administration/Upgrades

What:  SharePoint relies on many underlying technologies – web servers, database servers, Active Directory, and all technologies have upgrade cycles.

Why:  The many components that make SharePoint so powerful are not maintenance free. The entire SharePoint infrastructure must be diligently monitored and maintained. SharePoint and the underlying technologies upgrades must be thoroughly planned to ensure all components are under vendor support and have no outstanding security vulnerabilities.

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SharePoint Development

What:  SharePoint is a very flexible platform. The possibilities for customization into other systems is infinite.

Why:  SharePoint is designed to be customizable to a limited capacity using SharePoint Designer. If more advanced features are requested, at the heart of SharePoint, it is built on .NET, so a good .NET developer can utilize .NET and SharePoint’s API’s to extend SharePoint functionality.

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SharePoint Integrations

What:  SharePoint is a very flexible platform. The possibilities for customization are not limited to SharePoint alone. SharePoint can be integrated to other systems to pull together information from many existing systems.

Why:  Utilizing .NET development and SharePoint API’s, as well as API’s from other systems, SharePoint can be the central information hub for all the information in your business.

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SharePoint Training

What:  After SharePoint is implemented, on-site training of all users is recommended in order to get the most out of SharePoint.

Why:  The power of SharePoint may not be immediately apparent upon initial inspection. Or, a company may not be using SharePoint to its full potential. With proper training on-site in consideration of the specific business case of your company, SharePoint training can be customized to ensure all users are getting the most out of SharePoint.

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SharePoint Security Audit

What:  A detailed audit of SharePoint with respect to security best practices.

Why:  SharePoint relies on many components including web servers, database servers and Active Directory. Not only does a security audit take into account people and what they are allowed to access, but also the underlying security of all the servers and services to ensure there are no security vulnerabilities.

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Content Management

What:  Is a set of processes and technologies that support the collection, managing, and publishing of information in any form or medium.  It may take the form of text (such as electronic documents), multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management.

Why:  The design, structure and content can be recreated and adjusted independent of the other areas.  This separation gives you flexible strength.  It provides a graphical user interface that allows the editor to create content, add images and multimedia files, create content schedules and decentralized maintenance.

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Mobile Web

What:  A website designed for the small screens of smartphones.  Mobile sites render their pages in narrow columns and often provide only a subset of their regular website.

Why:  More and more people are using mobile devices to access the Internet.  Mobile-friendly websites receive higher mobile search engine rankings.  Mobile-friendly websites have higher speed, making the visitor experience more pleasurable.

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eCommerce

What:  The buying and selling of products or services over electronic systems.  It draws on such technologies as electronic fund transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange, inventory management systems, and automated data collection systems.

Why:  You are available 24/7/365.  Expand geographical reach and customer base.  Build customer loyalty.  Provide customers valuable information about your business.  Collect customer data.  Increase visibility through search engine marketing.

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Email Campaigns

What:  Is directly marketing a commercial message to a group of people using email.  It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Why:  Reduces your time and effort of direct marketing.  Your targets get real-time messages that are personalized.  Reduce overhead costs.  More frequent communication.  You can segment users and build a database.

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Social Media

What:  Includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.  It is ubiquitously accessible and enabled by scalable communication techniques.

Why:  You will increase awareness of the organization.  Increase traffic to the website.  Greater favorable perceptions of the brand.  Able to monitor conversations about the organization.  Improve insights about your target market.  Increase new business.

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User Training

What:  Is the acquisition of knowledge, skills and competencies as a result of our teaching.  The goals are to improve one’s capability, capacity and performance.

Why:  This gives you the ability to maintain your software and not paying for services to maintain it for you.  You will have the ability to expand who uses the software now that someone internally is trained.

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Gather Requirements

We are finding out what the needs of the end user are.  We are creating a requirements specification document that points out everything that is needed for the program to be set up in this phase, which is vital to the next phase.

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Design

We work on the technical design and graphical design.  This will enhance the requirements specification document by expanding the additional wireframes and test case design where applicable.  The full system architecture is drawn in this phase.

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Develop

We are writing the source code of the programs.

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QA

We take the whole design and construction and put it under a test to check its functionality. Any errors will surface during this point in the project and be fixed

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Launch

This is the integration, where the organization puts the software in use after it has been successfully tested.  This is considered a final code release.

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Maintain

This phase entails ensuring that the system will continue to perform as desired.

Blue Ocean Philosophy

Help businesses make the most of their software technology.
Create solutions that will get businesses where they want to go.
Harness the power of technology for the goals of your business.

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