Design + UX

At BOC, we believe in Lean UX, focusing on outcomes, not outputs.

Lean UX Design - Focused On Outcomes, Not Outputs

A successful Design + UX experience requires the ability to capture and keep each visitor. Sounds simple enough? Not quite. The build out of websites and mobile applications requires research, analysis, design, testing and validation…and likely more than once. The process is robust because the success of your site or application hinges on it.

At BOC, we believe in Lean UX, focusing on outcomes, not outputs. Our efforts are rooted in the collaboration between stakeholders, designers, developers, copywriters, business analysists, solution architects, researchers and most importantly you, the customer.

Get Started

Our UX Process

design-process

Product Definition

Blue Ocean Consulting assigns the right consultants to each client to solve software and business challenges. We navigate through your business pain so we can identify the right software solutions that are unique to your business needs that generate sales, increase efficiency and scale on budget.

User Research

All long-term design and UX success begins with research. Research informs your product or service and is the most valuable part of our research process where together with each our our partners we:

  • Determine business goals
  • Define pain-points
  • Develop a marketing strategy
  • Complete a competitive analysis
  • Define MVP and KPI's
  • Identifying target audience and demographics
  • Determine user goals
  • Evaluate analytics

Data Analysis

The goal of analysis is to draw insights from the data collected during the research phase. What do users want? How do they consume information? What websites do they visit? We then create reliable and realistic representations of the key audience segments to reference throughout the design and build.

UX/UI Design

Once it is clear what the goals and expectations of the site are, and insights are gained from the analysis phase, UX designers move on to the design phase. An effective design phase is both highly collaborative, requiring input from all players involved in product development, as well as iterative, meaning it cycles back to validate ideas and assumptions.

Our design phase is built out through a brief that:

  • Summarizes project goals and how we achieve them
  • Creates brand standards/pattern library
  • Develops user personas
  • Designs wireframes/prototypes – mobile/tablet/desktop views
  • Designs high-fidelity mockups
    • Icons/graphics/illustrations/animations
  • Creates a sitemap and visual storyboards

Testing & Validation

Once the design team has iterated the product to the point where it's usable, testing begins. Our testing and validation process includes:

  • Using wireframes and prototypes for rapid feedback
    • Tools – UX Pin, Adobe Experience Designer
  • Usability Testing – Takes guest work out of the design
  • Validates MVP – Ensures we are heading in the right direction

The Design Process Must Fit the Project

One principle of BOC is that one-size-fits-all solutions do not exist, and it's no different in our design + UX process. Design + UX requires flexibility in every project, a tailor-made process that speaks to the capabilities of the business and designed for the clients they serve.

Start the Process

boc-spokes

Technology Consulting

Blue Ocean Consulting assigns the right consultants to each client to solve software and business challenges. We navigate through your business pain so we can identify the right software solutions that are unique to your business needs that generate sales, increase efficiencies, and scale on budget.

Learn More

Software Development

With over 20 certified Scrum Masters, our approach is flexible and transparent and allows us to develop custom software solutions while continually improving the product, delivering high-quality, high-performing, and highly-secure enterprise software. We work as a team to raise the bar and hold each other accountable so that our customers benefit from the consistency and quality in every one of our deliverables.

Learn More

Data Analytics

BOC partners with Data Scientists who are among the top in the industry, delivering data insights that lead to better marketing decisions and optimized business performance. They are well versed in Big Data and the toolkits required to manage it. Our Data Scientists have experience with terabyte-size data sets in industries including but not limited to Consumer Products, Telco, Healthcare, Financial Services, Banking, and Investment Banking.

Learn More

Design & UX

Your website or application is a powerful tool and it sends a message; it reflects who you are and what your brand represents. That first introduction has the potential to turn a visitor into a customer, or it can drive them to seek out a competitor.

In a research study aimed to determine whether different design elements or content factors influenced trust among users, design elements were exponentially more powerful than content in terms of mistrust.

Learn More

Let's Grab Coffee!

You need a trusted partner who sees your vision.

Contact Us