Are you using a digital roadmap to navigate your company’s growth?

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32551222_sIt isn’t rocket science – it’s common sense: No great strategy was born without careful thought. To get the best results, you need a roadmap, a strategy, a plan.

However, a number of companies I’ve worked with in the past had a hard time agreeing on the direction. Internal arguments and different opinions made it hard to establish an objective perspective of their business, processes and use of technology. They were just too in the weeds with the day-to-day operations, and it was hard to really understand what was working and what wasn’t.

On top of that, they lacked the time, expertise, and available resources to recognize that what they needed most was someone who could think critically for them; apply a technical vision; innovate and streamline their processes and make sure they had the right technology solutions that would work for them, and not the other way around.

So, where do you begin?

Digital Solution Assessment

One of our key differentiators at Blue Ocean Consulting, a division of MarksNelson, is our Digital Solutions Assessment (DSA), a strategic tool that mitigates any obstacle a company is facing up front. It’s how we begin every relationship with new clients so that we can understand exactly what will work for their business model and what will move their business forward.

For simplicity’s sake (no use dragging you into the weeds while you’re enjoying this blog) our detailed process can be broken down into four parts:

  1. Determine your current state
  2. Research and expose issues that are currently impacting your business
  3. Acknowledge these issues and consider solutions through ideation
  4. Present our key findings and digital vision
  5. Build an executable roadmap to your future state

Whether a company is struggling with strategic planning, a new project, a business function or implementing a new line of business, our consultants, solutions architects, data scientists and product engineers work closely with all of our clients to deliver a relevant and impactful plan for improvement.

Businesses we’ve worked with have realized:

•          20% revenue increase
•          5X production increase
•          20% customer acquisition increase
•          Single point of failure risk elimination
•          New revenue line plan and launch
•          Acquisition of Fortune 100 customers

A continuous practice of looking at your strategies, products and processes can help you close any gaps that might be holding you back from overall growth. So, plan for the future; build a roadmap; increase your revenue. Your bottom line thanks you.

 

Scott Woodward is the executive vice president of business solutions at Blue Ocean Consulting, a division of MarksNelson, providing business software consulting services and helping companies find the right technology solutions to meet strategic needs. What does your digital roadmap look like? Share your thoughts on our Facebook and Twitter pages.

 

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