• What You Don't Know Will Hurt You - The Trouble With Vague Requirements

  September 02, 2010

  We're exploring 10 reasons that IT projects fail.

  Reason #2: Vague Requirements

  When was the last time you experienced a communication breakdown? If you interact with other humans, you probably don't have to think too far back to recall that exact problem.

  In this digital age, we have access to ...

  Full story

  Lori, Blaine, et al.

• The Business Goal is the Foundation of Technology Success

  September 01, 2010

  We've started a series on the 10 Reasons IT projects fail.

  Reason #1 - Project Lacks Business Focus.

  Have you ever been part of an IT project that focused on technology goals instead of how technology specifically allowed the business to grow faster, save money, increase productivity, etc?

  It's easy to make that mistake. ...

  Full story

  Lori, Blaine, et al.

• Ten Reasons IT Projects Fail

  August 30, 2010

  Digital Business Solutions hold great promise for increased profitability and productivity, but not not all projects live up their promise. Whether the project is a secure web portal or a mobile application ... a new content management system for your website or on-page SEO, too often senior management reviews the ...

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  Lori, Blaine, et al.

• When Opportunity Knocks - Do You Even Recognize It?

  August 19, 2010

  Opportunity is often disguised as Status Quo. Only be asking the right questions can you spot the real opportunities that allow you to be better, smarter and faster. Technology makes the biggest impact when it helps solve the root causes of your business problems.

  Imagine you are a business leader. Being ...

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  Lori, Blaine, et al.

• FIVE ways to reduce ROI for technology expenditures

  August 17, 2010

   

  Digital Solutions are only powerful if they are used. The best database, or secure portal or website still needs to be understood and used by humans in order to realize the return on the investment.

   

  While I love the way IT guys work and think, I have ...

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  Lori, Blaine, et al.

• Are You Selling The Way Your Buyers Want to Buy?

  August 02, 2010

  What can digital business solutions do for you? How about help you sell the way your customers want to buy. Here’s an example:

              Contestant – “I’ll take Fascinating Facts for $500, Alex.”

  Alex - “The answer is, studies show two-thirds of buyers prefer this type of service over traditional ...

  Full story

  Lori, Blaine, et al.

• CASE STUDY: Knitting Needles, Social Media & 41% Conversion Increase

  July 22, 2010

  Are you helping your customers and would-be customers buy from you more often?

  For some time now, I've been advocating that in order for organizations to take make money using Social Media, they need to have an accountable website. It's pretty simple logic --

  1. Social Media builds awareness of your brand to ...

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  Lori, Blaine, et al.

• How Google & Social Media Matters Now

  July 21, 2010

  This blog is designed to help Blue Ocean customers and prospects improve their business. While we provide digital business solutions, this forum sometimes expands into territory where we don't provide services. Today is an example. Blue Ocean delivers first-rate on-page SEO, but we are not an off-page SEO provider. ...

  Full story

  Lori, Blaine, et al.

• Your World Has Changed - Are You Keeping Up? A Case Study

  July 19, 2010

  In this economic climate, it's easy to adopt a "wait-and-see" mentality. It feels safer. The story below illustrates why that approach won't help you and can actually hurt your business. Dave Zuchowski became the VP of National Sales for Hyundai in 2007. He relates a great story about how successful selling in this economy ...

  Full story

  Lori, Blaine, et al.

• Don't Overlook A Highly Scalable Business Asset

  July 15, 2010

  In Seth Godin's blog today, he advocated for organizations to both leverage information that improves their own product or service and also recognize the potential value of that information to others.

  In other words, digital business solutions make it possible to be smarter about numerous decisions -- supply chain, inventory management, marketing campaigns, ...

  Full story

  Lori, Blaine, et al.

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